Article Per Year (5 Year)
p-Index From 2019 - 2024
0.778
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Indonesia Open Access Indonesia Journal of Social Sciences Open Access Indonesia Journal of Social Sciences
Nurjihadi, Muhammad
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Open Access Indonesia Journal of Social Sciences

 1 
Efforts to Increase Consumer Buying Interest and Satisfaction through the Influence of Price and Product Perception on the Social Safety Net West Nusa Tenggara Gemilang Zulkieflimansyah; Santoso, Agus; Hartini; Maradita, Fendy; Nurjihadi, Muhammad
Open Access Indonesia Journal of Social Sciences Vol. 5 No. 2 (2022): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.366 KB) | DOI: 10.37275/oaijss.v5i2.110

Abstract

The social safety net (JPS) is one of the eight flagship programs of West Nusa Tenggara (NTB) Gemilang. JPS is an aid provided by the government in the form of a package containing nine staples for communities affected by the pandemic. This research aims to test the influence of price and product perception on consumer buying interest and consumer satisfaction in the people who receive the help of JPS NTB Gemilang. NTB people who received this program package became a population in this study, with 100 respondents taken from each province in NTB using questionnaires and data analysis using the structural equation model. The results showed that price perception affects consumer buying interest, products affect consumer buying interest, price perception affects consumer satisfaction, products affect consumer satisfaction. This research resulted in the perception of prices by the community and local products used in the program can increase people's buying interest in products in the program and provide satisfaction felt by the community after receiving packages in the JPS NTB Gemilang program.
Co-Authors Agus Santoso Hartini Ilman, Abdul Hadi Irawati Irawati Maradita, Fendy Martadinata, Sudrajat Noviskandariani, Gita Permatacita, Fitriah Purnama, Yuni Sasmiranti, Yulia Sri Andriani Wiwik Wulandari, Wiwik Zulkieflimansyah